When the first ChatGPT demo was released in November 2022, like many people, it immediately caught the eyes of leadership at Brittain Resorts & Hotels. They saw an instant ability to rely on generative AI to make team members across the company more efficient.
Almost immediately, leadership collectively decided to lean in on AI. The Myrtle Beach-based owner-operator with a portfolio of 17 properties in and around the beach promoted Jeremy Slone to Director of Technology with the directive of moving the company toward a more data-driven approach to resort operations, specifically in the areas of Business Intelligence and Artificial Intelligence.
By adopting Otelier, Brittain aimed to solve the following challenges:
Read about the results of the partnership between Otelier and Brittain Resorts.