At Pinehurst Resort – a legendary destination founded in 1895 and known as the “home of American golf” – the guest experience is everything. With 10 golf courses, a renowned spa, and a broad range of lodging and dining options, the team must balance high-touch service with operational efficiency. That’s where data becomes essential.
Ed Nickelson, Vice President of Technology at Pinehurst, has spent 15 years ensuring the resort’s systems work in harmony. To support personalized service while managing costs, Pinehurst adopted Otelier IntelliSight, a business intelligence platform designed to centralize and standardize data across departments. The result? Clear visibility, smart decisions, and more tailored guest experiences.
Read details on the full results of the partnership between Otelier and Pinehurst Resort below.