Following a few down years impacted by COVID and a new, oddly timed industry conference, the Hospitality Industry Technology Exposition and Conference (HITEC) seemed back and better than ever in 2024.
The tradeshow floor was abuzz with meetings, booths were packed, and executives from the leading hotel owners and operators were in Charlotte to conduct business. Evening extracurriculars were abundant, seemingly bigger and more impactful than previous years.
With over 5,900 attendees and 325 exhibitors, the show provided a comprehensive look at how technology is revolutionizing the hospitality landscape.
Of course, Artificial Intelligence dominated discussions on the stages and on the show floor. In addition to that, discussions centered around innovative solutions to address the most pressing needs of hospitality, from operational efficiency to revenue optimization and guest satisfaction.
On the operational side of the business, both hoteliers and suppliers seemed aligned on ways to drive profitability through efficiencies. HITEC highlighted advanced tools for streamlining daily tasks, improving staff productivity, and boosting the bottom line. Attendees explored technologies that automate administrative processes, integrate financial reporting, and enhance communication.
On the commercial side, new AI tools are poised to elevate revenue management, specifically outside of the rooms department, and finally allow hotels to implement more personalized guest experiences.
During HITEC, Phocuswire caught up Laura Calin, senior VP at Oracle Hospitality, who said the industry is undergoing a shift in the speed of which it adopts new technology. The shift, she says, was accelerated by the pandemic and highlights the industry's move towards cloud-based solutions and open system architectures, enabling faster innovation and improved efficiency.
Skift coverage focused on a presentation by Shane O’Flaherty, Microsoft’s global director of travel, transportation, and hospitality, who suggested hospitality borrow strategies from the gaming industry to enhance the travel customer experience. By using advanced data analytics and AI, Microsoft aims to help travel companies develop robust digital profiles for guests, enabling tailored experiences and fostering a sense of community, similar to how Xbox engages players.
Other key highlights:
Since bringing several best-in-class solutions under one umbrella and rebranding in February, Otelier took the opportunity at HITEC to show off its replatformed suite of solutions and new look and feel. More than 20 team members attended to conduct meetings with the industry’s leading owners, operators, brands, consultants and tech partners.
In conjunction with the show, Otelier made several key announcements:
Having FOMO? Connect with Otelier to see what you missed at HITEC.