Forecasting is more than just setting room rates – it’s about aligning financial goals, operational needs, and market demand to maximize profitability. Yet, many hoteliers struggle to bridge the gap between demand forecasts and financial forecasts that drive P&L planning.
In this webinar, hospitality data experts Jason Freed, Russ Meek, and Cass Robinson will break down the key differences between revenue, financial, and operational forecasting – helping you leverage TruePlan and IntelliSight to gain a holistic view of your business.
What You’ll Learn:
- Financial vs. Demand Forecasts: Understand how different tools serve different forecasting needs ✔
- Centralized Reporting: How BI tools centralize forecasts and highlight variances ✔
- Using Forward-Looking Data: Discover external data sources to improve forecast accuracy ✔
- Forecasting Expenses & Profitability: Why forecasting should go beyond rooms revenue to include labor, F&B, and expense data ✔
- Real-World Use Cases: How leading hotel groups align financial and operational forecasts for better business decisions. ✔
Meet the Experts
- Jason Freed – Hospitality Data Evangelist
- Russell Meek – Senior Director of Product Strategy
- Cass Robinson - Principle, Product Strategy & Operations