Mastering Hotel Forecasting: Bridging Financial and Demand Insights

Forecasting is more than just setting room rates – it’s about aligning financial goals, operational needs, and market demand to maximize profitability. Yet, many hoteliers struggle to bridge the gap between demand forecasts and financial forecasts that drive P&L planning. 

In this webinar, hospitality data experts Jason Freed, Russ Meek, and Cass Robinson will break down the key differences between revenue, financial, and operational forecasting – helping you leverage TruePlan and IntelliSight to gain a holistic view of your business. 

What You’ll Learn: 

• Financial vs. Demand Forecasts: Understand how different tools serve different forecasting needs ✔
• Centralized Reporting: How BI tools centralize forecasts and highlight variances ✔ 
• Using Forward-Looking Data: Discover external data sources to improve forecast accuracy ✔
• Forecasting Expenses & Profitability: Why forecasting should go beyond rooms revenue to include labor, F&B, and expense data ✔ 
• Real-World Use Cases: How leading hotel groups align financial and operational forecasts for better business decisions. ✔

Meet the Experts 

• Jason Freed – Hospitality Data Evangelist 
• Russell Meek – Senior Director of Product Strategy 
• Cass Robinson - Principle, Product Strategy & Operations