In this interview, Stephanie highlights the growing recognition of hotel restaurants and spas as key revenue centers, emphasizing the need for tailored marketing tactics that engage both hotel guests and the local community. She discusses the challenges the industry faces in integrating technology, noting that AI alone cannot resolve the disconnect between vendors. Smith also underscores the importance of structured data, explaining how business intelligence platforms must be in place before AI, such as large language models (LLMs), can be effectively applied to enhance decision-making.