Innovative Hotel Technology to Look for at HITEC 2024

Perhaps the most pivotal event of the year for hotel technology professionals, the 2024 Hospitality Industry Technology Investment Conference (HITEC) is set for June 24-27 in Charlotte. As the largest conference and tradeshow in the hospitality tech sector, HITEC 2024 is expected to draw thousands of industry leaders, innovators, and enthusiasts from around the globe. 

Each year, HITEC provides an unparalleled opportunity for hoteliers to explore the latest technological advancements designed to enhance efficiency and profitability. From cutting-edge software solutions to state-of-the-art hardware, the exhibition floor is a treasure trove of tools that can transform the way hotels operate.   

Book a meeting at Otelier booth #1036 for a demo of our night audit compliance, budgeting and forecasting, or business intelligence tools. 

2024 Trends in Hotel Technology 

HITEC sessions this year will lean in on security and innovation, while also putting operational efficiency front and center. Undoubtedly, most of the talk in the sessions, hallways and on the tradeshow floor will be centered around Artificial Intelligence. Hoteliers are eager to learn how the disruptive technology can affect their businesses now and into the future, and suppliers are eager to show off the ways AI has improved their offerings. 

Scot Campbell, principle at Integrated Resort Advisors and member of the HITEC Advisory council, said a pre-event survey highlighted the importance of weaving AI into many of the educational sessions at the event. 

“At least 60% of what was submitted from folks has something to do with AI because it's such a new technology that is emerging and everybody wants to find out how to use it,” he said.  

According to a recent Amadeus survey, technologies expected to have the biggest impact on the industry in the next five years are: 

• AI and machine learning. AI and machine learning will revolutionize hospitality by enhancing personalized guest experiences, optimizing operational efficiency, and enabling predictive analytics for better decision-making. 

• Digital payments. Digital payments will streamline operations by helping accounting and finance teams manage invoices and reconcile payments. 

• Data analytics. Data analytics will shape hospitality by providing actionable insights that drive personalized guest services, optimize operations, and inform strategic decision-making for improved profitability. 

• Cloud computing. Improved technology integrations will enhance hospitality by enabling seamless data sharing, scalable solutions, and real-time management across systems. 

• Self-service technology. Self-service technology will shape the future guest experience by providing greater convenience, personalization and control. 

Can’t Miss Sessions 

For many HITEC attendees, the highlight is the extensive tradeshow floor, where technology suppliers from across the world will showcase their latest products and services. For others, it’s an opportunity to learn from industry experts about best practices to run more successful hotel businesses.  

There are several sessions on the agenda that promise to deliver important takeaways: 

Navigating the Generative AI Landscape in Hospitality: Tools, Risks, Ethics and Best Practices 
9:00 a.m.-10:15 a.m., Monday, June 24 
Mihai Bote, Jordan Hollander, Jason Doebrich, Daniel Barsky 

The HITEC Essentials - Your Expert Introduction to Maximize your Experience 
1:30 p.m.-2:30 p.m., Monday, June 24 
Rich Siegel, Mike Blake, Sherry Marek 

Entrepreneur 20X: Location: Richardson Ballroom 
8:15 a.m.-10 a.m., Wednesday, June 26 
Eight entrepreneurs present breakthrough business concepts to attendees and a panel of judges 

Transforming Hospitality: Unveiling the Power of Tech-Driven Innovation  
3:15 p.m.-4:05 p.m., Wednesday, June 26 
Rohan Jani of Hyatt Hotels and Rodney Linville of Nobu Hospitality will share their expertise in harnessing technology to reshape hospitality.  

HFTP Women in Hospitality Technology Reception 
5:15 p.m.-6:30 p.m., Wednesday, June 26 
Bringing together women from across the industry who are leading the way in technology and innovation.  

Adjacent to the educational sessions, the HITEC tradeshow floor is a unique opportunity for hoteliers to see, touch, and experience the innovations that can streamline operations, enhance guest experiences, and boost bottom lines.  

For instance, Otelier will display how it is empowering hotel businesses with the data and efficiencies they need to get back to delivering exceptional hospitality. Book a meeting at booth #1036 for a demo of our night audit compliance, budgeting and forecasting, or business intelligence tools. Also, get firsthand information on our newest product, which will be launched at HITEC, aimed at automating processes in one of the largest and most manual departments in hotel operations.  

In an industry where relationships are key, HITEC provides a great environment for building and strengthening connections. Interactions at HITEC can lead to meaningful partnerships and collaborations. Hotel companies can register or apply for a free tradeshow floor pass here. 

See you in Charlotte!