Detailing a Decade of Digital Adoption at Crescent Hotels & Resorts

It’s a common thread throughout the hotel industry:  Operators are looking to remove much of the back-office work from staff at the property level and take on more of that responsibility at the regional or headquarters level. In many cases, this requires a digital adoption strategy.

As line-level staffing remains a top challenge, centralizing this office work allows for property-level staff to rightly focus their attention on creating a superior guest experience. At the same time, it provides operators with a more comprehensive look at performance and the ability to introduce operating best practices that are aligned across their entire portfolio.

By adopting Otelier, Crescent aimed to solve the following challenges:

• Centralize office work 
• Provides operator with a more comprehensive look at performance
• Create efficiencies and reduce labor costs

Read about the results of the partnership between Otelier and Crescent.