Insignia Centralizes Data with Back Office Software to Make More Profitable Business Decisions

The hotel industry had been slow to ditch paper reports and move digital. That is, until the COVID pandemic hit and virtually everything went digital. For forward-thinking Ankur Bhakta, VP of owner-operator Insignia Hospitality Group, back office software has always been a top priority. The key was to find a solution that could centralize data, taking administrative tasks off the plates of property-level employees so they could focus on tasks that contributed to a better guest experience.

“We’re taking away a lot of responsibilities that used to be a general manager’s responsibility, and we’ve brought it into the administrative level at the corporate office,” Bhakta says. “We’re able to get all our administrative work started in the morning. The KPIs are populated, and you can see monthly trends easily on the dashboard.”

By adopting Otelier, Insignia aimed to solve the following challenges:

• Removing GM responsibilities
• Increased accuracy and agility
• Quicker data load times

Read about the results of the partnership between Otelier and Insignia Hospitality Group.