
Otelier Interview Series: Technology, Teamwork, and the Platinum Rule at Pinehurst Resort

Otelier has certified integrations with hundreds of the leading hotel technology companies that provide centralized information in a unified data model, ensuring hoteliers have access to their data when and how they need it.
Discover how the Otelier suite of products eases decision making, improves business performance and automates tasks to boost efficiency.
Discover how to streamline your night audit compliance process.
Explore how to budget and forecast with confidence.
Harness the power of your data to make more informed decisions.
Discover key trends, connect your team to best-in-class practices, and uncover strategies that ignite insights.
Read about hospitality technology best practices, industry event recaps and Otelier product announcements.
Access in-depth insights about the hospitality industry to learn best practices.
Explore customer case studies to learn how hoteliers are putting data and efficiency at the heart of their business.
Watch on-demand demos and thought leadership webinars.
View customer case studies, event recaps and product demos.
Access in-depth information about Otelier products.
Learn about how Otelier compares to other hospitality software companies so you can make the most informed decisions based on your business needs.
Explore how Otelier is enabling hoteliers to run world-class operations.
Join the Otelier team, where we blend hospitality and innovation to shape the future of the industry.
Connect with Otelier in-person at industry events or register for an upcoming webinar or virtual event.
Hear the latest news directly from Otelier.
Stay updated on the latest Otelier commentary on the hospitality industry, featuring insightful interviews and articles.
Otelier’s Support Center is your comprehensive resource for help across our entire product suite. Explore FAQs and tutorials, submit support tickets, and find assistance with onboarding or offboarding.
Contact us to request a demo, for general inquiries or press-related questions.
At the historic Pinehurst Resort – widely considered the birthplace of golf in America – delivering exceptional, individualized experiences is the top priority. Ed Nickelson, Vice President of Technology, has spent the past 15 years ensuring the systems behind the scenes support that mission. In this interview, Ed shares how Pinehurst leverages a network of trusted partners, including Otelier, to manage a highly complex hospitality tech stack – and how technology empowers staff to treat every guest according to their own version of the “Platinum Rule.”
Nickelson discusses how Pinehurst uses technology to capture unique guest preferences – from spa treatments and tee times to favorite bottles of wine – helping them deliver a truly personalized resort experience. He also touches on how rising labor costs are forcing resorts to think differently. “AI’s not going to cook a quality steak,” he says. “So let’s invest in the roles that need the human touch, and automate the rest.”
One major leap forward came when Pinehurst adopted a centralized business intelligence platform that could consolidate data from across departments – golf, food and beverage, lodging, and more – into a single, reliable source of truth. “Folks probably underestimate just how complex it is in the hospitality industry," he says, "how many things have to come together for it all to work.”
Ready to elevate your experience and discover tailored solutions for your needs? Our dedicated sales team is here to guide you every step of the way.