Data is the new gold, and hoteliers today can use deep analysis on their own business, coupled with new third-party data sources, to make more profitable decisions and drive an improved guest experience. The first step is centralizing your portfolio wide data, documents, and reports in a secure cloud-based storage environment that is easily accessible by key stakeholders.
To best understand where the hospitality industry stands in terms of its adoption of digital tools and cloud-based solutions, it’s important to step back and look quickly at the big picture.
First, as far away as it seems, remember that the internet itself wasn’t a widely popular tool until about 20 years ago. But it changed the game so quickly for consumers that businesses scrambled to adopt their operating models for a new age. As the internet paved the way for cloud-based storage and cloud computing, businesses within hospitality and other industries again took various approaches to leverage the incredible capabilities.
For two decades, hundreds of hospitality solutions providers have tackled individual challenges in their own unique ways, to the point where, frankly, it’s somewhat of a mess today. Many systems are built on legacy platforms that provide barriers to integration. Outside of that, getting disparate systems to talk to each other, share, and centralize data is costly and cumbersome.
But, remember, it has only been 20 years. We’ve made great strides, we’ve learned a ton, and we’ve identified the right path forward in many cases. Many companies are understanding the value of centralizing and sharing data for the collective benefit of helping owners and operators run a better business.
In this whitepaper, you will learn:
- Stage 1: Moving data storage and documents into a cloud-based storage environment
- Stage 2: Extracting the right data to gain business wide intelligence
- Stage 3: Using data as a framework to build your commercial strategy