HITEC 2025 Recap: Hospitality Tech to Help You Escape Spreadsheet Hell

If there was one outstanding trend on display at HITEC 2025 in Indianapolis, it was this: hospitality tech is finally tackling the painful, manual, spreadsheet-heavy processes that have weighed down hotel teams for decades. Nearly 6,000 hospitality professionals from around the world came together at the industry’s largest technology event in Indianapolis last week, and the message was loud and clear: The future of hotel operations is about working smarter, not harder. 

Across the show floor, the buzz was less about flashy demos or futuristic concepts (although the in-room AI ironing board was cool). Instead, HITEC 2025 was all about tools that quietly make hotel teams’ lives easier – automating repetitive tasks, centralizing data, and providing clear, actionable strategies. As Hotel Tech Report put it, “This year’s HITEC marked a turning point where hotel tech stopped trying to be seen and started working smarter in the background. The future of hospitality will be powered not by the loudest ideas, but by the quietest revolutions – the ones that reshape workflows, elevate service, and let hotel teams do what they do best.” 

A Busy, Energizing Week for Otelier 

The Otelier booth was packed from start to finish, with more than 20 Otelier team members hosting a constant stream of meetings and demos. There were always multiple conversations happening at once, but all similarly aligned on how we can help operators ditch manual tasks, automate processes, and make better decisions, faster. 

HITEC 2025 was the perfect stage for Otelier to launch the next generation of TruePlan – our modern budgeting and forecasting solution that’s purpose-built to help hotel teams finally break free from spreadsheet overload. With TruePlan, operators are seeing a 30% reduction in time spent building annual budgets. That’s more time back for strategy, collaboration, and driving profitability – and far less time formatting cells and chasing down numbers. 

We also showcased the latest updates to IntelliSight, our modern business intelligence platform. The new dashboards for revenue managers and commercial teams are designed to move beyond static reports, delivering real-time, actionable insights that help operators make smarter decisions without sifting through endless data exports. 

Beyond the booth, we connected with dozens of integrations and data-sharing partners, strengthening the relationships that allow us to deliver the most comprehensive data platform in hospitality.  

Miss Otelier at HITEC?
See the hospitality data platform powering the future of hotel operations here

The Real Star of the Show: Back-Office Efficiency 

While guest-facing tech often grabs the spotlight, HITEC 2025 highlighted a shift in what hoteliers really want from technology – solutions that make their workday easier and free them from the grind of spreadsheets, manual reports, and disconnected systems. The standout innovations this year were the ones that: 

• Automate the repetitive stuff. From night audits to group pricing proposals, hotels are embracing automation to save hours of manual work. 
• Centralize communications and data. No more juggling different apps or spreadsheets — operators want everything in one place, accessible in real time. 
• Deliver clear, prescriptive insights. Hoteliers don’t want more dashboards. They want tools that tell them what to do next. 
• Align teams across departments. The best solutions help sales, revenue, operations, and finance pull in the same direction. 

Whether it’s cutting budget prep time, automating your back office, or centralizing data across systems, Otelier's mission is simple: help hospitality teams break free from spreadsheets and focus on what really matters: Delivering amazing guest experiences. 

Thank you to everyone who connected with us at HITEC 2025. Should you need a follow-up meeting or product demonstration, book some time here. 

For those who we missed in Indianapolis but still want to see the latest and greatest Otelier tools, book some time here.