Powering the Future of Hotel Operations: Takeaways from the 2025 Choice Hotels Convention

From Vegas: Recapping the biggest news out of this year’s Choice Hotels Convention and how Otelier is helping franchisees power the future of their businesses.
Powering the Future of Hotel Operations: Takeaways from the 2025 Choice Hotels Convention

Last week, the Otelier team joined thousands of hoteliers, franchisees, and partners in Las Vegas for the 69th Annual Choice Hotels Convention – an energizing event built around the theme Powering the Future. We came away thankful for the opportunity to participate in so many conversations about innovation, efficiency, and growth across your properties. 

From main stage announcements to one-on-one conversations at our booth, one thing was clear: Choice is doubling down on empowering owners with the tools, data, and programs needed to thrive in a fast-changing environment. Below are our top takeaways from the event – and how Otelier is helping franchisees take action.  

A Company on the Move 

Choice President and CEO Patrick Pacious opened the convention by acknowledging the seismic shifts reshaping the hotel industry. “We live in a world where the pace of change is accelerating,” he told attendees. “In the hotel industry, we are on the cusp of some of the biggest changes in the way guests search for hotels, and in the way technology can improve your hotel's performance.” 

Leadership emphasized Choice's expanding presence in the upscale segment. Following its acquisition of Radisson Hotel Group Americas, Choice’s upscale portfolio now represents over 110,000 rooms, or nearly 20% of the total system. The Ascend Collection alone has surpassed 400 global properties, reflecting increasing owner and guest demand for distinctive, experience-driven hotels. 

“We're the ones to watch in upscale,” said David Pepper, Chief Development Officer, according to coverage in Hotel Management. “It’s a real opportunity for us to grow in the upscale space.” 

Choice followed up the convention this week with a strong Q1 earnings report, including a 44% increase in net income and continued RevPAR outperformance across its midscale, economy, and extended-stay segments. 

“With our more diversified avenues of growth, a more resilient customer profile, and a meaningfully strengthened brand portfolio… we have established an even stronger foundation for near-term stability and long-term growth,” Pacious noted in the report. 

Helping Franchisees Operate Smarter 

The energy at the Otelier booth matched the tone of the event – forward-looking, fast-paced, and focused on helping hoteliers run more efficient, profitable operations. We discussed with Choice franchisees how Otelier’s OpsSuite helps automate some of the most time-consuming, manual processes across hotel operations, including: 

  • Night audit compliance and reporting workflows
  • Vendor payments and digital approvals
  • Financial reconciliations and income journaling 
By centralizing these tasks and eliminating spreadsheet sprawl, Otelier empowers hotel teams to reduce labor costs, streamline operations, and improve financial accuracy, and unlock a 360-degree view of their business performance.  

To all the Choice franchisees, owners, and operators who took time to connect with us last week – thank you! For those who missed us during the busy week, find more information on Otelier’s offerings as part of the Choice Qualified Vendor program or schedule time to see how you can automate back-office tasks to save both time and money by connecting here.

Always innovating to keep you ahead

Ready to elevate your experience and discover tailored solutions for your needs? Our dedicated sales team is here to guide you every step of the way.